What is mobile game monetization?
Mobile game monetization is how developers earn revenue from a mobile game. The main revenue models are in-app advertising, in-app purchases, subscriptions, and paid or premium downloads. Most successful games combine more than one, blending ads with in-app purchases to earn from both paying and non-paying players.
How do you monetize a mobile game?
Developers usually combine several revenue models based on a game's genre, audience, and engagement. Ad-based monetization serves in-app ads such as rewarded video and interstitials; in-app purchases sell virtual goods or upgrades; subscriptions and paid downloads charge directly for access.
To put these models into practice, explore Unity's app monetization solutions.