Mercedes-Benz AG: Building next-generation car experiences
Jan 5, 2024
Mercedes-Benz AG: Unite 2023 Industry Executive Summit
James Liu, Director MB.OS Customer Experience and Design, shares the journey behind Mercedes-Benz AG’s mission to elevate in-car automotive experiences. Discover:
- What drives Mercedes-Benz AG in this mission
- Why they selected Unity as their technology partner
- What they’ve achieved, and the role that Unity played
- A sneak peek at the next steps for Mercedes-Benz AG
This presentation was recorded at the Unite Industry Executive Summit, November 2023.
““It really shows Unity’s investment in the automotive sector; they knew exactly what we wanted. They were able to deliver with low resource impact and meet all of our benchmarks.””
