How XR connects design, operations, and engineering teams

Go beyond proofs of concept and connect XR to measurable business outcomes. In this session from Industry Summit America 2025, Andy Warren, Senior Manager of Engineering Services Support at Bridgestone Americas, shares thought leadership and practical tips for integrating immersive technology into your Industry 4.0 strategy.

What you’ll learn:

- How to position XR as a collaborative thread connecting design, operations, and engineering.

- Strategies for moving XR initiatives from isolated proofs of concept to scalable business solutions.

- Tactics for cross-functional alignment and gaining executive support for your digital transformation roadmap.

This presentation was recorded at the Unity Industry Summit 2025 in Atlanta, Georgia.